iPhone are known for their best performance. Some people may use SD card which have lower read/write speed. This can affect the performance of the phone and also their reputation. Price of the phone varies according to the storage variants.
Many people would buy lower storage variant phone and use the SD card to increase the storage. It would be their loss if people wouldn’t buy higher storage variant phones.
Most of their services are cloud based like iTunes , iCloud , etc. They earn lots of money from these services and that’s why they don’t give SD card support in order to promote these services and gain profit.
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